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Marketing Operations
Build an effective digital-first marketing and insights engine ready to scale as your business grows.
What is included in this service:
Effective marketing operations is increasingly becoming a focus for many organisations across both B2B and B2C industries. Without a solid operation executing on a marketing strategy can quickly become ineffective, expensive and problematic for the mid to long-term. It can also mean the difference between internal alignment or broken, siloed work-streams which ultimately contribute to poor marketing and sales results.
We take a close look at your marketing operation and work closely with your team and other internal stakeholders to review, assess and implement across key functions including:
- Marketing team processes and workflows
- Marketing tools and technology, including CRM implementation
- Marketing attribution conventions
- Marketing automation
- Analytics, tag implementation and reporting
- Ad account structures and settings
- Website, CMS and UX
- Team structure, skills and resourcing
Whether you're looking to review your existing operations or wanting to develop a new marketing operational model, we can assess your internal readiness and formulate a plan to scale your marketing operations.
Capabilities:
- Marketing Ops Audit & Recommendation
- MarTech, CRM & Automation Support
- Marketing KPIs and OKR Planning
- Marketing Analytics and Reporting
- Marketing Channels Optimisation
- Internal Training & Skills Development
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