A growth practice for brands breaking new ground.
Blank Space is an independent practice that works directly with founders, leadership teams and operators on the next stage of growth. We're specialists across strategy, delivery, intelligence and experimentation. Creative thinkers at heart.
Trusted by ambitious brands
Partners in growth
We work inside your team, not at arm's length. You get the thinking and the doing from the same people, and a straight answer when the plan needs to change.
Senior people, start to finish
A Principal and a small group of specialists who have done this before. No handover to juniors once the work is won.
You keep what we build
Every engagement leaves you with your own market intelligence and the ways of working behind it. You own the system, so it keeps working for as long as that's useful.
Selected projects
View all workFix & Fogg: Four Markets
A Wellington nut butter maker moving from performance tactics to brand building across New Zealand, Australia, the UK and the US.
Almighty
A drinks brand ready to scale, with a strategy and an in-house team built to run it.
Onside: Finding Australia
Agritech software landing demand in a market many times the size of home.
One process, whatever the brief: entering a market, launching a product, restoring growth, or building the team. Each stage ends with what you can carry.
- 01
Read
A hard-nosed study of the market and what's actually driving the numbers. We come back with a clear view and a few recommendations worth testing.
- 02
Plan
The positioning and the go-to-market plan behind it, drawn up with you, with the measures that matter built in from day one.
- 03
Build
The campaigns and the intelligence behind them, delivered by specialists working alongside your people.
- 04
Handover
The system moves to you, reporting and playbook included, run by a team that no longer needs us in the room.
The Learnings and Data Stay With You
Insights and performance tied to the results that matter, in one place your team opens every week. Built on our Client Intelligence Platform, and yours to keep.
Claude PartnerIn Their Words
"From day one, Fraser and the team brought clarity, confidence, and a real sense of partnership within the complex digital landscape. Their model is refreshing, exactly what we needed to support our growth. We love that they're not your typical agency, they feel more like a strategic partner who's right there alongside you, helping you make smart decisions and keep things moving in the right direction."
"We were looking for someone to help develop and execute a strategy and over time coach our team to implement it ourselves. Fraser was the best part - he is really experienced, very knowledgeable, calm and a great person to collaborate with."
Latest News & Updates
Read More
Fix & Fogg lands at Costco in the US Southeast
Fix & Fogg's Everything Butter is now on shelf at Costco across the Southeastern United States. A note from the BSS team on the launch work alongside F&F and their US partners, and the twelve-week window ahead.
From go-to-market to global platform: Factor joins Gentrack
Huge congratulations to Factor on their acquisition by Gentrack Group. We've been part of Factor's small marketing and growth team since the business first went to market, and it's a brilliant outcome for a Wellington-founded company.
OBERY brings its atelier model to Australia
OBERY is taking its atelier approach across the Tasman. The Auckland-based design studio is now operational in Australia, ahead of opening a dedicated trade space for architects and interior designers in Melbourne's Cremorne later this autumn.
Planning your next move?
Start with a Read. Tell us where the business is heading and we'll plan what's next, plainly and without pressure.