Fix & Fogg: Growing Beyond Performance to Build Sustainable Multi-Market Momentum

Fix & Fogg is a premium New Zealand nut butter company known for innovative products and bold flavors. With distribution across Australia, New Zealand, USA, and expanding into the UK, the brand combines quality ingredients with entrepreneurial agility and a commitment to sustainability.

‍

The Challenge

Fix & Fogg had outgrown their performance-focused approach. After five years with a traditional digital agency, founder Roman wanted to shift from pure conversion tactics to strategic brand building that would support their crucial retail partnerships, especially across Australia and the US. The challenge wasn't just about bigger budgets; they needed market intelligence, internal capabilities, and agile execution that could keep pace with their ambitious expansion plans.

‍

The Approach

We started by building the intelligence infrastructure: implementing Share of Search tracking against key competitors and establishing real-time market positioning insights. From there, we developed a hybrid model that combined strategic execution with capability building.

Our focus areas included:

• Competitive intelligence and market analysis - Share of Search tracking and retail sales correlation (using SoS as a proxy for Share of Market)
• Multi-market campaign coordination - Australia retail activation, New Zealand DTC, USA brand awareness (Whole Foods Market), UK market entry
• Internal capability development - Meta Ads training and analytics education
• Brand moment amplification - Supporting breakthrough opportunities like the NASA/SpaceX partnership in May 2024

Every initiative was designed to build long-term strategic advantage, not just short-term performance gains.

‍

Outcomes

• +22% Share of Search growth in Australia while all major competitors declined (June-Nov 2025 vs. previous 6 months)
• 20x ROAS achieved on targeted product launches (NZ Pistachio campaign, September 2025)
• Strong impression volumes and Woolworths e-commerce visitation across a series of AU campaigns promoting key products including Fix & Fogg’s Everything Butter (400% growth in organic search volume year-on-year)
• Supporting NASA/SpaceX activation across digital, generating international media coverage and premium brand positioning
• Rising search terms dominated by Fix & Fogg innovations, including the new Pistachio spread launched in September 2025 

‍

Takeaways

Smart brands don't just scale spend, they scale intelligence. By combining competitive insights with capability building, Fix & Fogg transformed from a performance-dependent operation into a market-leading brand with strategic advantages that compound over time. The right partnership approach can deliver both immediate results and long-term competitive positioning.

‍