Meet Fraser.

Kia ora! I’m Fraser, founder of BSS. A kiwi born-and-bred, I have a real passion for helping organisations big or small to succeed in the digital environment. Like you, I’m a business owner who cares a lot about the value I’m creating for the people or businesses that need it most. Quite frankly, I’ve seen a lot of businesses of all sizes suffer at the hands of poor digital optimisation - zero clarity of what results actually matter, a lack of customer or market research and little-to-no tracking and reporting for continuous learning and insights. My mission is to change this. But not just by offering more services. I want to help organisations and teams actually learn and grow in their own understanding of how to sustain growth in digital. “Optimisation” is an attitude, not a tactic you deploy every now and again. I want to teach you about why it’s a process that’s fundamental to your business and how it can become part of your everyday approach to improving the user and customer experience, and enhance your value creation.

Connect with me

Brands I’ve worked with.

Got an idea or challenge you'd like to discuss? Drop me a line and let’s talk!

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