Blank Space Strategy

Digital Strategy & Growth Marketing Specialists

Founded by Fraser Reeves, a digital marketing and growth specialist of 10 years, we work with businesses and teams to look closer. Often what’s unseen is left untouched when it comes to digital strategy and digital marketing performance. What you can’t see is just as important as what you can see.

That’s where BSS thrives. Collaborating with, advising and leading teams to explore, discover and understand their potential for growth in digital.

“There is no such thing as an empty space or an empty time. There is always something to see, something to hear. In fact, try as we may to make a silence, we cannot."

- John Cage, Composer

How we can help you deliver value in digital.

Digital Marketing Strategy

Kicking off with a Discovery Workshop, we’ll work closely with your team to understand your proposition or product, target markets and competitors, customers, objectives and criteria for success. This will inform the research and development of an actionable digital strategy and execution plan.


- Virtual Head of Digital/Digital Marketing Lead

- Digital Marketing Strategy & Roadmap

- Customer Personas or Ideal Customer Profiles (ICPs)

- Competitor Analysis

- Search Market Analysis

- Channel Strategy

- SEO and Organic Content Strategy

- Paid Media Strategy

Growth & Experimentation

Marketing shouldn't be a cost-burden to your business. Applying growth marketing and experimentation frameworks can ensure you’re maximising revenue through optimisation of acquisition and retention channels. We’ll embed ourselves and collaborate closely with product, customer, onboarding, marketing and sales teams to identify the bottlenecks and unlock new growth experiments.


- Virtual Head of Growth

- Growth Audit & Strategy

- Conversion Rate Optimisation (CRO) Programme (A/B and Multivariate Testing, and Personalisation)

- UX Analytics and Insights Reporting

Marketing Automation & Performance

Get specialist digital and growth marketing support to implement and execute activities across core channels. We'll help to embed marketing automation into your process, build and optimise campaigns across SEM and Social channels, scale SEO and organic reach, and establish clear reporting for both delivery and executive teams.


- Marketing Automation Build (segmentation, workflows, email, internal notifications and task-handling)

- Account-Based Marketing (ABM)

- Paid Media Management & Optimisation

- SEO & Content

- Performance Dashboard & Reporting

No obligations. NZ-wide. Tell us about your challenge.

Who we work with.

Supporting brands and teams who want to grow and scale their value through digital is our fundamental driver.

Typical organisations we work with include:

- B2B SaaS brands seeking to develop a best-in-class GTM (Go-To-Market) Digital Strategy that aligns product, marketing, sales and customer experience priorities

- Growing SMEs who lack the depth of skills, knowledge, and expertise in digital to achieve best performance

- Startups in the early phases of growth and scaling their markets via strategic digital initiatives

- Social enterprises seeking to scale their commercial efforts in a meaningful and cost-effective way

- Professional services contending with technology disruption and increased market competition online

“Blank Space Strategy quickly grasped our business model/goals and produced recommendations in short time, in an easily digestible format…Fraser certainly has impressive digital marketing and technical expertise, but beyond that, he was simply a pleasure to work with."

- Allison @ Sam Harrop Wine

How you can engage with us.

We work with your team in a “fractional” capacity, meaning you get access to digital marketing expertise, leadership and support without the FTE commitment or agency costs. We also prefer to be more closely integrated with your teams and processes, to ensure you’re growing internal capabilities for the future.

1. Project basis

From brief, to discovery and delivery, we’ll bring our expertise to the table to deliver the best solution.

2. Fractional Hire

We’ll become a ‘flexible’ member (e.g. Virtual Head of Growth or Specialist) of your team for a contracted period to maximise the sharing of knowledge without the FTE price tag. This can last from 3 months to 12 months and beyond.

3. Time-blocks

Buy a block of hours to use as you need for advice, training, strategic guidance or implementation support.

Explore the blank space.

Find new value.

Let’s have a chat.

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